SUNFLOWER
George Nelson George Nelson
In 1947, American designer George Nelson was commissioned to create a watch collection. After studying how people used clocks, Nelson concluded that the time could be read from the relative position of the hands, making it possible to dispense with numbers. Also, since most people used wristwatches, he assumed that wall clocks had become decorative elements of interiors.
These ideas formed the basis of his first 14-piece collection, which featured wall clocks and small mantel clocks in an entirely new style, introduced to the market in 1949. Although all models shared a standard feature, the absence of numbers and the diversity of shapes, colors, materials, and designs could not be better.
In a wide variety of materials and sculptural forms, George Nelson's watches represent the mood of society in the early 1950s. Today, their mantel clocks remain a refreshing alternative to conventional clocks. The Vitra Design Museum is once again putting up for sale a reissue of these sought-after collector's designs, faithful to the original.
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